Clark’s Rules

This page presents Clark’s Rules in order of chronological appearance. Remember, Clark’s Rules are 1) empirically unproven, 2) based solely on the experience of Clark, and 3) may be wrong.

9. Clark’s Recommendation on Encounter Avoidance Tendency Eradication (CREATE)

“Shut off that damned computer.”

8. Clark’s “About” Rule for Entrepreneurs (CARE)
“It’s not about you.”

7. Clark’s Axiom Regarding Daunting Tasks (CARD TASKS)
Abandon either the task or attachment to the result.

• 7.1 Cunningham’s Corollary to CARD TASKS: “Think Progress, Not Completion.”

6. Tim’s Take on The Thomas Theorum (TTTT™)
Make it real in your mind first, then real in fact.

5. Clark’s Option on Opportunities Theory (COOT^™)
Intuitive action creates new opportunities of unquantifiable value, but such value is likely to be greater than expected—and more importantly, unavailable without “exercising the option.”

4. Clark’s Law About Work (CLAW)
Attractiveness is inversely proportional to compensation. The more boring the work, the better the pay. Also known as Clark’s Construct Concerning Corporate Compensation (CCCCC); see also Cunningham’s Corollary to Clark’s Construct Concerning Corporate Compensation (CCCCCCC).

3. Clark’s Communication Potency Theorum (CCPT™)
The power of communication improves exponentially with proximity, either physical or psychological.

• 3.1. Clark’s Corollary to the Communication Potency Theorum (CCCPT): Talk, Don’t Type.

2. Clark’s WIRU Axiom
“What’s Important is Rarely Urgent.”

1. Clark’s Rule About Priorities (CRAP^™)
Do First What You Want to Do Least.